Last reviewed and updated on 4 August 2026
Transparency is important to me, so this page explains how I approach product reviews, sponsorships, affiliate links and other collaborations across my YouTube channel, website and social media platforms.
My goal is simple, to create content that is honest, useful and genuinely valuable to my audience.
Product Reviews
A product review is when a company provides me with a product to evaluate and I create content based on my own testing and experience.
I do not accept payment in exchange for a positive review.
In most cases, the product is supplied free of charge and I retain it as compensation for the time and effort involved in testing, filming and producing the content.
I typically spend time using a product in a real project before sharing my thoughts. My reviews are based on my own experience, and the opinions expressed are always my own.
Companies may provide technical information or review guides, and occasionally ask to preview content before publication. This is only to identify factual or technical inaccuracies. They cannot change my opinions, remove criticism or influence my conclusions.
If a product has significant shortcomings or simply isn’t something I can recommend, I’ll often choose not to publish a dedicated review and may offer to return the product instead. My aim isn’t to create negative content for the sake of it, but to provide useful information to my audience.
Where appropriate, I include both the strengths and weaknesses of a product so that viewers can make an informed decision.
Sponsorships
A sponsorship is different from a review.
Sponsored content is created as part of a commercial agreement with a company and is always clearly disclosed.
This may take the form of a dedicated video, a sponsored segment within a video, a website article or social media content.
While I take reasonable steps to familiarise myself with sponsored products, sponsorships are not intended to be comprehensive reviews. Their purpose is to introduce or demonstrate a product that I believe will be relevant and interesting to my audience.
I only accept sponsorships from companies and products that align with the topics I cover and that I feel comfortable recommending to my viewers. If I don’t believe a product is a good fit or meets the standard my audience expects, I simply decline the opportunity.
Product Placements
From time to time, companies provide products that appear naturally in my videos or projects without being the primary focus of the content.
These products may be visible in my workshop, used during a build or linked in the video description if I believe they would be useful to my audience.
As with all collaborations, I only feature products that I believe are relevant and worthwhile.
Affiliate Links
Some links on my website and in my video descriptions are affiliate links.
If you purchase a product through one of these links, I may earn a small commission at no additional cost to you.
Affiliate commissions help support the time and expense involved in producing free content, and I genuinely appreciate everyone who chooses to use them.
Using an affiliate link never changes my opinions or recommendations. If I recommend a product, it’s because I believe it offers value to my audience.
Content Ownership
Unless otherwise agreed in writing, all videos, photographs, articles and other content that I create remain my intellectual property.
Occasionally, I grant companies permission to use short excerpts from my content for promotional purposes, but only with my prior approval.
I do not provide ownership of my original content, and any permitted use is limited to the agreed purpose.
Transparency and Trust
The most important part: I want my audience to know they can trust the content I create. My goal is to provide honest, useful, and The trust of my audience is far more valuable than any individual sponsorship or collaboration.
That’s why I:
- Clearly disclose sponsored content.
- Keep reviews independent and based on my own experience.
- Only work with companies and products that are relevant to my audience.
- Reserve the right to decline or discontinue collaborations that don’t meet my standards.
My goal has always been to build practical projects, share what I learn and help others create something themselves. Everything else—including sponsorships and affiliate partnerships—should support that goal, not compromise it.
If you have any questions about this policy or would like to discuss a potential collaboration, please feel free to get in touch.
